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Usain Bolt's Extended Contract With Puma Makes Him The Highest Endorsed Track Athlete
 Puma AG, Europe’s second-largest sporting-goods maker, extended a sponsorship contract with Olympic sprint champion Usain Bolt until the end of 2013, making the Jamaican sprinter the world’s most highly sponsored runner. Bolt will play a “pivotal role” in Puma’s marketing for the 2012 London Olympics, the Herzogenaurach, Germany-based company said today in a statement. The value of the new contract is “by far the largest ever given to a track & field athlete,” Puma said, without disclosing a figure.
Puma said last year that the 100-meter and 200-meter world records set
by Bolt during the Berlin world championships had “media value” for the
company of more than 83 million euros ($105 million), an amount it
would have to spend for similar exposure from regular advertising.
Should he repeat his achievements, that would increase to a
“triple-digit million- euro range” Chief Executive Officer Jochen Zeitz
said today.
Bolt won three gold medals at the Beijing Olympics in 2008. He ran the
100 meters in 9:58 seconds and the 200 meters in 19:19 seconds last
year, faster than any other athlete, though won’t compete again this
year due to a lower back problem.
Date Submitted: 8/24/2010 8:58 PM
Comments:
PostedBy: philoscyber
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