|
Usain Bolt's Extended Contract With Puma Makes Him The Highest Endorsed Track Athlete
 Puma AG, Europe’s second-largest sporting-goods maker, extended a sponsorship contract with Olympic sprint champion Usain Bolt until the end of 2013, making the Jamaican sprinter the world’s most highly sponsored runner. Bolt will play a “pivotal role” in Puma’s marketing for the 2012 London Olympics, the Herzogenaurach, Germany-based company said today in a statement. The value of the new contract is “by far the largest ever given to a track & field athlete,” Puma said, without disclosing a figure.
Puma first sponsored Bolt in 2003 when he was aged 16.
The sporting goods maker, which also outfits Jamaica’s bobsled team,
this year introduced the “Bolt Collection,” a range of apparel,
footwear and accessories co-designed with the sprinter.
Puma said last year that the 100-meter and 200-meter world records set
by Bolt during the Berlin world championships had “media value” for the
company of more than 83 million euros ($105 million), an amount it
would have to spend for similar exposure from regular advertising.
Should he repeat his achievements, that would increase to a
“triple-digit million- euro range” Chief Executive Officer Jochen Zeitz
said today.
Bolt won three gold medals at the Beijing Olympics in 2008. He ran the
100 meters in 9:58 seconds and the 200 meters in 19:19 seconds last
year, faster than any other athlete, though won’t compete again this
year due to a lower back problem.
Date Submitted: 8/24/2010 8:58 PM
Comments:
PostedBy: philoscyber
|
|
Get More News And Videos About: usain bolt jamaica track & field sports contracts
|
|
|
RELATED ARTICLES
|
|
RELATED VIDEOS
Usain Bolt Struggles To Win Men's 100m Dash At Ostrava Golden Spike 2012
|
|
Veronica Campbell-Brown Comes From Behind For Photo Finish Victory In 60m - Instanbul Turkey 2012
|
|
Not So Fast! Usain Bolts Gets Dusted By Prince Harry In 100m Dash In Jamaica?
|
|
Usain Bolt Wins 100m Heat At World Championships! - Competition Eats His Dust!
|
|
Tyson Gay Kicks Dust In Usain Bolt's Face. Has The Bolt Fallen Off - vintage
|
|
Tyson Gay Beats Usain Bolt in 100 Meter Race in Stockholm, Sweden
|
|
|
|
| 8/27/2010 2:39 PM |
| Says: |
|
welcome to:
==w w w . f a s h i o n a b l e s h o p p i n g . n e t==
Tshirts (ed hardy,lacoste) $16 for sale and so on..
if you like to order anything you like.
More details, please just browse our website
Quality is our Dignity; Service is our Lift.
enjoy yourself. thank you!!
|
|
|
| 1/9/2013 5:29 PM |
| viagra online Says: |
|
nxAXBC I really enjoy the blog.Really thank you! Great.
|
|
|
| 2/1/2013 11:38 AM |
| pills for lose weight Says: |
|
tXl2up I cannot thank you enough for the blog post.Really thank you! Keep writing.
|
|
|
| 2/28/2013 12:46 AM |
| Clomiphene 50 mg Says: |
|
6Xy81m Fantastic article post.Really thank you! Want more.
|
|
|
| 4/19/2013 9:40 PM |
| social bookmarking service Says: |
|
hO7kHW A round of applause for your article.Thanks Again. Want more.
|
|
|
| 5/14/2013 9:27 AM |
| digital camera guide Says: |
|
wqjjE7 Im thankful for the blog article.Really thank you! Really Great.
|
|
|
| 5/14/2013 11:20 AM |
| camera buying guide Says: |
|
spIs6t Major thankies for the blog post.Much thanks again. Great.
|
|