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New Jersey Residents Find Akoo Billboard Distasteful
Rapper T.I.'s fashion line Akoo has only been out for year and is already drawing the ire of residents around the U.S. for the racy ads placed on Billboards by his marketing company. Residents of Newark, New Jersey find that the ad is especially vulgar because it seems to be targeting African-American youth:
What’s the message here? ‘If I wear these clothes more women will want to have sex with me,’ ” said James Sawhill, a Rutgers-Newark marketing professor. “I’m so sick of people seeing Newark as a place where they can do whatever they want,” he said. “They think they can put it in a black community and nobody is going to say or do anything.”
Meanwhile, the opposition says:
“It was a sexy, racy fashion ad, as they so often are,” said Jodi Senese, executive vice president of marketing. There are more-explicit ads CBS will not post, she said, but this one didn’t rise to that level. AKOO, whose clothing is distributed by Rp55 in Virginia Beach, Va., has not responded to requests for comment.
Companies like Armani and Calvin Klein are known for exclusive placing ads that look like this and have never had a backlash from the African-American community. How do you guys think Akoo should respond?
Date Submitted: 3/1/2010 11:14 AM
Comments:
PostedBy: DimeWars Staff
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Calvin Klein posts WAY more racy billboards than this ALL OVER New York City and no flips a @#$%!.
But this billboard that is barely suggestive at all is being reprimanded. Come on, people are such hypocrites.
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