Bruce Willis Wants All His Die Hard Fans To Smell Like Him
Actor Bruce Willis, is following the celebrity trend and launching his own fragrance- Die Hard fans, get ready. Move over Beyonce, Kim Kardashian and Mariah Carey - John McClane is in town. Bruce Willis - the self-titled cologne is part of a set which includes shampoo, body wash and aftershave balm. Bruce Willis outsourced the development of the fragrance to LR Health and Beauty Systems. A spokes person for the company says:
“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world"
Meanwhile, Bruce Willis, in a press release about the cologne says:
The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”
Later on, when asked why he decided to join the likes of every other celebrity with their own endorsed product, Bruce Willis explains his logic:
“I think the longer you stay working in this industry, everybody finds their own little niche and you can build your own little kingdom, your own little world. You get to do certain kind of films and occasionally something different. Some people never make the cut, some people fall off.”
Date Submitted: 7/7/2010 9:20 AM
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PostedBy: DimeWars Staff
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