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Beyonce's Heat Fragrance Is Burning Up The Retail Counters
Pop diva, Beyonce, is one of the many celebrities who have decided that a fragrance was one of the ways they should monetize their brand. Halle Berry, Kim Kardashian and others of the same ilk are attempting to do the same thing. However, the big separator between Beyonce and the rest of the copy-cats is the MONEY! Beyonce's Heat fragrance has brought in over $3 Million in its first month of existence. According to one mag:
" Beyonce's first fragrance Heat, launched last month exclusively at Macy’s, has been setting sparks off the shelves with its scorching success. Not only did the signature scent nab the honor of being the number one brand at Macy’s, but it has already sold around $3 million in its first month out — 72,000 bottles alone in a single hour during an in-person N.Y.C. appearance by the star, according to WWD. The fragrance–a mix of magnolia, neroli and blush peach scents–retails for $39-$59. "
WOW! Beyonce's Heat is burning up. $3 Million here and another $3 Million there and soon you start making some real money :).
Date Submitted: 3/18/2010 6:29 PM
Comments:
PostedBy: DimeWars Staff
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| 3/18/2010 7:40 PM |
| DimeWars Guest Says: |
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| 3/18/2010 8:37 PM |
| Bbbygirl Says: |
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This is NOT Beyonce's first fragrance. The magazine above has no idea what they are talking about. She's had two other fragrances to her name called "Diamond" and "True Star" both of which were years ago when her music was actually good....
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| 3/18/2010 8:43 PM |
| jybrdman Says: |
ACTUALLY, this IS Beyonce's first fragrance ... ON HER OWN.
Those first 2 fragrances belonged to other companies, with B's name attached as spokesperson for the fragrance. HEAT is Beyonce's SIGNATURE scent. Meaning that is ALL Beyonce'... from conception to finale.
IT AMAZES ME HOW PEOPLE LOG ONTO THINGS TO PLACE H A T I N G COMMENTS. OBVIOUSLY YOU HAVE NO HOME TRAINING OR YOU WOULD KNOW "IF YOU CANT SAY ANYTHING NICE, DONT SAY ANYTHING AT ALL".
But, in the end - KEEP HATING. The more you hate, the better B looks!!! (smooches!)
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| 3/18/2010 8:53 PM |
| DimeWars Guest Says: |
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| 3/18/2010 8:54 PM |
| DimeWars Guest Says: |
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HEY BABY YOU MIGHT WANT TO BUY ''HEAT'' FOR ME...LOL.
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| 3/19/2010 1:21 AM |
| Jule Says: |
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@Jybrdman, and your point is? If people don't like her then they have the right to say whatever they want. She's overrated and money hungry (but aren't we all. Enough of this chick.
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| 3/19/2010 7:57 AM |
| greg Says: |
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We live in a rural area so when we go shopping at some of the major malls we have to go to another state and this place has a Macy's and a Nordstrom and the are not selling off the shelfs. As a matter of fact I bought some for my wife and she made me take it back. she likes Halle Berry and will not change. She doesn't want something that is going to linger forever. She wanted something that smell more natural. She said Heat gives her a headache. I learned that if you lve in New York they will support you because you are a celebrity. You be surprised how many people don't care who the person is behind the cologne they just want good cologne.
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| 7/9/2012 8:34 PM |
| Ayvar Says: |
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You saved me a lot of haslse just now.
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