Solange Still Trying To Climb Out Of Beyonce's Shadow
R&B starlet, Solange Knowles, is oh so desperate to position herself as the anti-Beyonce. Most times, that means wearing as many colors that she can find in her closet all at once or pretending that she doesn't care about her dismal record sales. In her latest attempt to be eclectic-but-not-deep-enough-to-be-neo-soul, Solange sat down with Vibe magazine to discuss lessons learned from her last album:
Were you happy with the way Interscope promoted your last album?
What I’ll say is I had more control than most artists. But having a lot of control and having all the control is worlds apart. [Interscope] did not spend money on the right things to promote me. They didn’t have the knowledge to understand what I was trying to achieve. This sounds a little unreasonable coming from me. But I don’t think they understood this beautiful marketplace that exist and how to reach out to those people. But I don’t play the blame game. They really pushed the project.
The irony is Janelle Monae is getting that kind of out-the-box marketing that you are talking about.
Right. That is so true. I love Janelle. But I think the mistake that was made with Interscope was that they tried to promote me in both lanes. I can understand music fans being confused by seeing me in an Us Weekly closet piece and then seeing me on the cover of Paper Magazine. It’s really hard to scream at the top of your lungs over and over again that I don’t want to do this. At one point it made me look ungrateful. Now I’m past that. You have to go through those growing pains and come off as a bitch. I’m glad you brought up Janelle. She debuted with the same kind of noise as I did. She had a top-10 record. But no one would ever think of her album as a failure because there is no one to compare it to. I always had to deal with being compared to another artist.
Mmm hmmm... so, now you want to be Janelle Monae!
Date Submitted: 7/6/2010 3:08 AM
PostedBy: DimeWars Staff