Jennifer Lopez, the actress-singer who put her cross-cultural appeal
to use in movies such as “Selena” and “Maid in Manhattan,” is joining
NuvoTV, the English-language cable network aimed at Latino viewers.
Lopez, 43, and her Nuyorican Productions will contribute programming,
work on strategy and assist in marketing the eight- year-old channel,
she said an interview. In exchange, she will receive a minority stake,
according to an e-mailed statement that didn’t disclose other financial
terms.
“I’m going to be a creative executive and part owner who will be very
involved with every aspect of the network,” Lopez said. “Development,
production, marketing, I’ll be involved on every side of it so we hit
all the right points.”
With Lopez, Los Angeles-based NuvoTV gains a well-known personality
to help position the network to stand out as bigger media companies,
including Walt Disney Co.(DIS), Univision Communications Inc. and
Comcast Corp. (CMCSA), begin targeting the same growing audience.
Lopez’s involvement will extend to meeting with advertisers and pay-TV
operators to expand distribution, Chief Executive Officer Michael
Schwimmer said in an interview.
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